Established in 1994, the awards are the only broker specific awards in the UK general insurance industry and have been rewarding broking excellence over the last 11 years, with a re-brand in 2006 as the UK Broker Awards.

In the 'Customer Service Provider of the Year' category, the judges were looking for evidence of delivery of an excellent level of customer service supported by clear service standards and regular monitoring of performance. In particular, they were looking for proof of the impact of a customer care strategy on retention, overall business and client satisfaction.